Enable Entrepreneurs to Pursue Environmentally-Friendly Business Ideas

Microfinance and small business development are the foundation of growing economies in developing countries such as Tanzania. We support the combination of entrepreneurship with sustainable business principles, with projects that help alleviate poverty while also benefiting the environment:

African People & Wildlife Fund: Entrepreneurship Training


  • Community-based Wildlife Tourism. This tourism program, which will be wholly owned by the community, is being developed in partnership with experts from the Tanzanian tourism industry, conservation practitioners, and investors.
  • Support for Women-owned Businesses. Aspiring businesswomen in the community receive support and training to start and run small enterprises, with a focus on sustainable activities such as beekeeping and beadwork.
Your dollars make a difference – for people and for wildlife.

Funds go directly toward programs that protect livelihoods and save lions.

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The two main priorities for this initiative – the promotion of community-based wildlife tourism enterprises and women’s business development – derived from locally-identified strategies for poverty alleviation at a 2011 workshop convened by APW in the Maasai Steppe. In both cases, the goal is to help communities derive new and alternative means of revenue from environmentally-sustainable activities in the Maasai Steppe.

Our Community-based Wildlife Tourism initiative is intended to generate value for communities that successfully live alongside wildlife. We are developing this initiative in partnership with the community. Rather than rushing the decision-making process, APW is working to ensure that local communities have a range of models to choose from, so they can eventually pursue the most appropriate option(s) from a local point of view.

In the first stage, APW has begun increasing the exposure of local leadership to various types of wildlife-based tourism models developed in Tanzania, Kenya and Namibia. Activities include community workshops with experts from the Tanzanian tourism industry as well as conservation practitioners with wide-ranging expertise on the African continent.

Study tours to neighboring projects put people face-to-face, so community members can also get advice and learn directly from their counterparts

Our next step is to help local communities to find investors, develop fair agreements, build local institutional and governing capacity and the skills to promote their enterprise.

Supporting Gender Equality

A woman’s ability to earn an independent income increases her involvement in community work, raises her children’s education level and reduces her family’s environmental impact. With this in mind, we provide significant Support for Women-owned Businesses and have founded an association to connect existing women’s groups within the community. While traditionally, women have turned to bead- and craft-making for extra income, this work can be challenging for rural women off the conventional tourism circuit, who have to compete with more polished urban merchandise.

We are developing a series of business trainings to encourage and assist women’s groups to start businesses that do not depend on tourism dollars for success. Not only will environmentally friendly businesses receive loan funding, but the association will help women’s groups to develop their business plans and to support one another.

In addition to business seminars, we are providing a new training on bee-keeping for honey production. We believe both of these markets are much more local and stable, and can provide a viable source of additional income. By teaching women vital accounting, marketing and enterprise-specific skills, we can help them lift up their entire community.